Dr. John L. Stanton

Food Marketing
Saint Joseph’s University

 

EDUCATION

Syracuse University, School of Management, Ph.D., August 1973

Major Academic Areas: Marketing, Statistics and Quantitative Methods, Social Psychology

Dissertation:  An Empirical Study of a Distance Model of Brand Attitude

State University of New York at Syracuse, BS, June 1968

Major Academic Area: Engineering

 

EMPLOYMENT

Dr. John L. Stanton has worked in the food industry as both an academic and practitioner for almost 40 years.   He received his Ph.D. in Quantitative Methods and Marketing from Syracuse University, and taught at Temple University in Philadelphia.   At Temple he formed the Institute for Food Nutrition and Health and consulted for many of America's largest food companies including Campbell Soup Company, Frito Lay and Kellogg.  He then moved to Saint Joseph's University's Department of Food Marketing to accept the first endowed chair in food marketing in the USA.

At Saint Joseph's  University Dr. Stanton served two terms of chairman of the department and also directed a  research center focusing on food and health.  At SJU he became the founding editor of the Journal of Food Products Marketing and for about 20 years produced issues devoted to the food industry.

Dr. Stanton has also worked as a food marketing practitioner.  He held the position of Vice President of Marketing of an international coffee company, worked in Germany for Tengelmann, owner of  retail stores throughout Europe, and worked in advertising as director of research of a US advertising agency.

Dr. Stanton has spoken at many major US and international food association meetings and conferences including the International Mass Retailers Association, National Retail Federation, National Grocers Association (NGA), Food Marketing Institute (FMI), Institutional Food Distributors Association, Institute of Food Technologists (IFT), National American Wholesale Grocers Association (now FDI), Snack Food Association, National Frozen Pizza Institute, Private Label Manufacturers Association (PLMA), Produce Marketing Association, National Pasta Association, National Confectioners Association and many others.  Internationally he has spoken to food associations in  Russia, Germany, France, Argentina,  Denmark, Uruguay, Taiwan, Japan, Italy, Singapore, Sri Lanka, Brazil, Italy, Poland, Thailand , Norway, Chile, Sweden, Colombia, Costa Rica, New Zealand, Finland, Mexico, Ireland, Czech Republic and Estonia. 

Dr. Stanton has served as an expert and expert witness to many food and beverage companies including Whole Foods, Target, Coca Cola, Ahold, Supervalu, Boars Head, Safeway and many others.  Dr. Stanton is also on the Board of Directors for Herr Foods, Premio Foods, David Michael Flavors and the Original Philadelphia Cheesesteak Company.

Dr. Stanton has been regularly quoted in the news media including CNN, the Today Show and NBC Nightly News and has been quoted in Forbes, Fortune, Advertising Age, Brand Week, New York Times, Wall Street Journal, and many others.  He hosted an episode of the History Channel’s Modern Marvels entitled, “The History of the Supermarket.”

Dr.  Stanton wrote a monthly column in Food Processing for ten years and his work in food has been published articles in food trade magazines such as Supermarket Business, Food and Beverage Marketing, National Grocer, Brand Marketing, Grocery Marketing, and Progressive  Grocer.

Dr. Stanton has published 11 books including Winning Marketing Strategy,  Precision Target Marketing, MORE Stanton on Food Marketing,  Stanton on Food Marketing, Success Leaves Clues!, Delight Me...The Ten Commandments of Customer Service, 21 Trends in Food Marketing for the 21st Century, 325 Ways to Make Customers Feel Like Your Supermarket Is Their Supermarket, Marketing Planning in a Total Quality Environment, Running a Supermarket Consumer Focus Groups and Making Niche Marketing Work (McGraw-Hill). The niche book was selected for the Business Week Book Club, and has been published in German, Portuguese, Thai, Hebrew, and Korean

Login Form

Subscribe and you'll receive notification of new courses.



© 2016 GuestCourses.rau.ro. All Rights Reserved.
Template created by CreativeTech.ro