Face-to-face Course

This course will teach you how to master essential online tools like Zoom and Teams to deliver impactful presentations while exploring innovative and creative strategies that can drive business success. Whether you're looking to stand out in virtual meetings or spark fresh ideas in the business world, this course is your key to becoming a more dynamic communicator and thinker. Perfect for students eager to enhance both their digital and entrepreneurial skills! 

Teacher:

- Professor Boujemâa JOUAY 

Enseignant-Chercheur

École Supérieure de Technologie d'Essaouira

Université Cadi Ayyad, Morocco

Date:

Monday, 04 May 2026
14:00 – 15:30
Introduction to Sustainable Development and Emerging Economies: course overview, Sustainable Development Goals (SDGs), key development challenges in Africa and Eastern Europe, identification of project themes.

Tuesday, 05 May 2026
14:00 – 15:30
Project Cycle Management (PCM): project life cycle phases, stakeholder analysis, problem identification and problem tree methodology.

Wednesday, 06 May 2026
10:30 – 12:00
Logical Framework Approach (LFA): objective tree, log frame matrix structure, risks and assumptions, applied workshop.

Thursday, 07 May 2026
10:30 – 12:00
Impact Measurement and ESG Integration: Theory of Change, SMART indicators, monitoring and evaluation fundamentals, ESG criteria in project design.

Friday, 08 May 2026
10:30 – 12:30
Entrepreneurial Innovation in Emerging Markets: business model design, social entrepreneurship, innovation ecosystems, impact finance, group presentations and feedback

Room : MBA1

Working language: English