I enjoyed teaching a five day course at the Romanian-American University, which was made possible via the Erasmus+ mobility teaching program. The course was entitled “Marketing Communication Essentials” and exposed students to an introduction to Marketing Communication, Creative Strategy and Execution, Sales Promotion, and Experiential Marketing. The classes were very interactive and the st...

This was my venture in teaching at RAU. I will fondly remember the moment I landed at OTP. Dean Negricea welcomed me in the wee hours (2am). I never received such a warm reception anywhere. The next few days were no exception. I've taught outside the US a few times. Never did I see the students and faculty show so much respect and warmth. Most of the students showed great enthusiasm in lea...