I enjoyed teaching a five day course at the Romanian-American University, which was made possible via the Erasmus+ mobility teaching program. The course was entitled “Marketing Communication Essentials” and exposed students to an introduction to Marketing Communication, Creative Strategy and Execution, Sales Promotion, and Experiential Marketing. The classes were very interactive and the st...

It had great pleasure teaching at RAU and exploring a new culture. The students at RAU are dedicated and eager to learn. We had some excellent discussions during the class, both at the core of the course and other stuff related to Romania in general. Also, I would like to thank the staff at RAU, who provided us with all possible assistance....