Face-to-face Course

Teacher:

- Professor Mohamed Latib

USA

Date:

- October 23 - 27, 2023 - 09:00 - 11:30

Room : 220

„The courses follow the globally recognized Customer Experience Professionals Association (CXPA) rubric”

This course (CXM) is the ‘new marketing’ and is maturing to establish itself as a legitimate business function. The business world operates in an Experience Economy. Price and product were key competitive differentiators for business success. The competitive landscape has changed. Companies primarily compete based on delivering exemplary customer experiences to drive business success.

Working language: English