Online Course

Course content:

Understanding Brand Equity

This session will explore the concept of brand equity and its importance in building strong and competitive brands. Topics will include brand awareness, brand associations, perceived quality, brand loyalty, and the role of brand equity in creating customer value. Practical examples and case studies will be used to illustrate the concepts.

 Branding in the Digital Age

This session will examine how digital technologies and social media are transforming modern branding strategies. We will discuss digital brand engagement, online brand communities, influencer marketing, social media branding, and the challenges of building and maintaining strong brands in the digital environment.

Teacher:

- Professor GRANIT BACA

University of Prishtina, Kosovo

Date:

- November 9,10, 2026 from 17:00 to 18:30

Room : Google Meet

Working language: English