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Understanding Brand Equity & Branding in the Digital Age
Online Course
Course content:
Understanding Brand Equity
This session will explore the concept of brand equity and its importance in building strong and competitive brands. Topics will include brand awareness, brand associations, perceived quality, brand loyalty, and the role of brand equity in creating customer value. Practical examples and case studies will be used to illustrate the concepts.
Branding in the Digital Age
This session will examine how digital technologies and social media are transforming modern branding strategies. We will discuss digital brand engagement, online brand communities, influencer marketing, social media branding, and the challenges of building and maintaining strong brands in the digital environment.
Teacher:
- Professor GRANIT BACA
University of Prishtina, Kosovo
Date:
- November 9,10, 2026 from 17:00 to 18:30
Room : Google Meet
Working language: English
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