Adina Barbulescu Robinson
University of Michigan-Flint
Academic Positions
2016 – present Assistant Research Scientist
University of Michigan-Flint, Flint, MI
2014 – present Lecturer, Marketing
University of Michigan-Flint, Flint, MI
2014 – 2016 Researcher
Department of Surgery
University of Michigan Health System, Ann Arbor, MI
2009 – 2014 Assistant Professor of Marketing
University of Tennessee, Knoxville, TN
Education
2004-2009 PhD in Marketing
Emory University, Atlanta, GA
- MS in Information Age Marketing
Bentley College, Waltham, MA
- MS in Intra-European Business
College of International Business and Economics, Bucharest, Romania
- BS in International Business
College of International Business and Economics, Bucharest, Romania
Research Grants
Pfizer, Inc., Independent Grants for Learning & Change, The Cognitive Decision-Making Process of Vaccine Hesitant Parents, $250,000 (8% award rate), May 2016 – October 2017
Michigan Department of health and Human Subjects, The Cognitive Decision-Making Process of Vaccine Hesitant Parents, $25,000, November 2015 – September 2016
GSAS Dissertation Research Grant, Emory University, 2008
GSAS Research Training Grant, Emory University, 2008
GSAS Travel Research Grant, Emory University, 2008
GSAS Travel Research Grant, Emory University, 2007
Publications
Sandhu, Gurjit, Christopher Scally, Christopher Magas, Adina Robinson, and Rebecca Minter (2016): “Progressive Entrustment to Achieve Resident Autonomy in the Operating Room: A National Qualitative Study with General Surgery Faculty and Residents,” Annals of Surgery, Ahead of Print.
Sandhu, Gurjit, Adina Robinson, Christopher Magas, Joel Purkiss, and Rishi Reddy (2016): “Teaching Across the Continuum: Variation in Rankings and Valued Teaching Components between Surgery Residents and Medical Students.” American Journal of Surgery, Ahead of Print.
Bennett, Katelyn, Adina B. Robinson, Steven J. Kasten, Steven R. Buchman, Christian J. Vercler (2016): “Velopharyngeal Dysfunction and Sleep Apnea—A Survey to Ascertain Surgical Practice Patterns,” The Cleft Palate–Craniofacial Journal, Ahead of Print.
Eliassen, Anna, Frank M. Davis, Amanda R. Phillips, Adina B. Robinson, and Peter K. Henke (2015): “Effect of Preoperative Cardiology Specialty Consultation Prior to Elective Aortic Aneurysm Repair on Patient Morbidity,” Journal of Vascular Surgery, 61(6), 58S.
Makovey, Igor, Adina B. Robinson, and Sharon Aronovich, MD Makovey (2015): “Maxillomandibular Advancement Surgery for Patients Who Are Refractory to CPAP: A Preliminary Report,” Oral and Maxillofacial Surgery, 73(9), Supplement, e22–e23
Robinson, Adina B., Kapil R. Tuli, and Ajay K. Kohli (2015): “Does Brand Licensing Increase a Licensor’s Shareholder Value?” Management Science (a Tier 1 Business journal, 7% acceptance rate), 61(6), pp. 1436–1455.
Sheth, Jagdish N., Rajendra S. Sisodia, and Adina Barbulescu (2006): “The Image of Marketing,” in Does Marketing Need Reform? Fresh Perspectives From the Future, Jagdish N. Sheth and Rajendra S. Sisodia, Eds.: M.E. Sharpe.
Barbulescu, Adina and Xu, Jun (2005): “Marketing, Sales, and Customers. MSI Conference Summary,” December 7 – 9, Cambridge, Massachusetts.
Research in Progress
Marketing
“From Salient Brand Associations to Situated Brand Knowledge: A New Elicitation Technique and Its Effects on Brand Representation and Evaluation” (with Lawrence Barsalou), Submitted to Journal of Consumer Psychology.
“Movie Trailers: Setting Us Up for Disappointment” (with Guiyang Xiong and Ernest Cadotte), Data analysis in progress, Targeted at Journal of Consumer Psychology.
“Asymmetries in Customer Expectations and Their Influence on Brand Sustainability” (with Ajay Kohli), Conducting additional studies, Targeted at Journal of Consumer Psychology.
“When Product Attributes Justify Advertised Benefit Claims: A Double-Edged Sword” (with Ajay Kohli). Conducting final studies, Targeted at Journal of Public Policy and Marketing.
Medical/Interdisciplinary
“The Cognitive Decision-Making Process of Vaccine Hesitant Parents: Uncovering Personal Stories, Reasoning Biases, and Flawed Causal Knowledge to Develop and Test a Knowledge-Tailored Vaccine Educational Toolkit” (with Gary Freed, MD MPH and Jori July, MSN, RN ANP-BC.
“Severity of limb ischemia is associated with myocardial infarction following arterial catheter lytic therapy” (with Elizabeth Andraska, MD, Huiting Chen, MD, Peter Henke, MD, Katherine Gallagher, MD). Submitted to the European Journal of Vascular and Endovascular Surgery.
“Contemporary Experience with Arterial Catheter Lytic Therapy” (with Katherine Gallagher, MD and Anna Eliassen, MD). Submitted to the Annals of Vascular Surgery.
“Surgical Airway Management in Robin Sequence: Outcomes in Obstructive Sleep Apnea” (with Patrick J. Buchanan, MD, Daniel Lyons, MD, Natalie Wobacher, MS, Steven R. Buchman, MD, and Christian J. Vercler, MD). Submitted to the Cleft Palate–Craniofacial Journal.
“Metopic Craniosynostosis: A Demographic Analysis Outside an Urban Environment” (with Katelyn Bennett, MD, Rebecca S. Bickham, Steven R. Buchman, MD, and Christian J. Vercler, MD). Submitted to the Journal of Plastic and Reconstructive Surgery.
“Ultrasound Guided Arterial Access is Associated with Decreased Arterial Complications” (with Danielle Campbell, MD, and Peter K. Henke, MD). Manuscript in preparation.
“The Role of Graduated Feedback in Progressing Residents towards Autonomy in the Operating Room” (with Christopher Scally, MD, Gurjit Sandhu, PhD, Nicholas Teman, MD, and Rebecca Minter, MD). Manuscript in preparation.
“Resident-Attending Interactions that Achieve Entrustment and Progressive Autonomy in the OR” (with Christopher Scally, MD, Gurjit Sandhu, PhD, Nicholas Teman, MD, and Rebecca Minter, MD). Manuscript in preparation.
“Investigating the value added of CBSE scores in granting resident interview requests” (with Sam Bae, MD and Sean Edwards MD). Manuscript in preparation.
“Stunted Growth: How Loving Dads Undermine Breastfeeding” (with Paige Arrington). Planning data collection.
Conference Presentations
Marketing
Xiong, Guiyang, Adina B. Robinson, and Ernest Cadotte (2016), “Pre-Launch Information Disclosure and Consumer-to-Consumer Communications about Forthcoming Products.” Winter American Marketing Conference, Las Vegas, NV.
Robinson, Adina Barbulescu and Lawrence Barsalou (2014), “What’s in a Brand Concept? From Networks of Brand Associations to Situated Brand Concepts,” Winter American Marketing Conference, Orlando, FL.
Robinson, Adina Barbulescu, Guiyang Xiong, and Ernest Cadotte (2012), “The Impact of Movie Trailers on New Product Sales Dynamics,” INFORMS Marketing Science Conference, Boston.
Robinson, Adina Barbulescu, Guiyang Xiong, and Ernest Cadotte (2012), “The Impact of Movie Trailers on Virtual Stock and Box Office Revenue,” Winter American Marketing Conference, St. Petersburg, FL.
Barbulescu, Adina and Ajay K. Kohli (2010), “Brand Experience Sequences and Their Effect on Brand Attitude Change,” INFORMS Marketing Science Conference, University of Cologne, Germany.
Barbulescu, Adina and Ajay K. Kohli (2010), “Asymmetry of Customer Expectations and Its Effect on Brand Purchase,” Winter American Marketing Conference, New Orleans, Louisiana.
Barbulescu, Adina and Ajay K. Kohli (2007), “The Impact of Brand Licensing on Licensor Financial Performance: A Contingency Model,” INFORMS Marketing Science Conference, Singapore.
Medical/Interdisciplinary
Gurjit Sandhu, Adina Robinson, Christopher Magas, Joel Purkiss, and Rishindra Reddy (2016), “Teaching Effectiveness Differs by Type of Trainee: Variations in Faculty Rankings Between Surgery Residents and Medical Students,” Health Professions Education Day, Ann Arbor, Michigan.
Bennett, Katelyn, Rebecca S. Bickham, Steven R. Buchman, Adina Robinson, and Christian J. Vercler (2016), ”Velopharyngeal Dysfunction and Sleep Apnea—A Survey to Ascertain Surgical Practice Patterns.” 73rd Annual Meeting & Pre-Conference Symposia of the American Cleft Palate-Craniofacial Association (ACPA), Atlanta, Georgia.
Kim, Alex, Adina Robinson, Joyceline Vu, Jonathan Mchugh, Sandra L. Wong (2016), “Importance in R0 resection in management of spermatic cord sarcoma,” Society of Surgical Oncology Meeting, Boston, Massachusetts.
Sandhu, Gurjit, Christopher Magas, Adina Robinson, and Rebecca Minter (2016), “Evaluation of Entrustment in Interactions within the Operating Room,” Academic Surgical Congress Annual Meeting, Jacksonville, Forida.
Makovey, Igor, Adina Robinson, and Sharon Aronovich (2015), “Maxillomandibular Advancement Surgery for Patients Who Are Refractory to CPAP: A Preliminary Report,” American Association of Oral and Maxilofacial Surgeons Annual Meeting, Washington, D.C.
Sam S. Bae, Adina Robinson, Sean P. Edwards (2015), “The Value of the Comprehensive Basic Sciences Exam (CBSE) in Oral and Maxillofacial Surgery Programs,” American Association of Oral and Maxilofacial Surgeons Annual Meeting, Washington, D.C.
Sandhu, Gurjit, Christopher Magas, Adina Robinson, and Rebecca Minter (2015), “Graduated Autonomy: Entrusting Senior Residents to Teach Junior Residents,” Health Professions Education Day, University of Michigan, Ann Arbor, Michigan.
Eliassen, Anna, Adina Robinson, Peter Henke (2015), “The Effect of Pre-operative Consultations on Complications Associated with Abdominal Aneurysms,” Vascular Annual Meeting, Chicago, Illinois.
Campbell, Danielle, Adina Robinson, and Peter Henke (2015), “Ultrasound Guided Arterial Access is Associated with Decreased Arterial Complications,” Society for Clinical Vascular Surgery Annual Symposium, Miami, Florida.
Gurjit Sandhu, Adina Robinson, Chistopher Scally, Nicholas Teman, and Rebecca Minter (2015), “The Role of Graduated Feedback in Progressing Residents towards Autonomy in the Operating Room” The Canadian Conference on Medical Education, Vancouver, British Columbia.
Minter, Rebecca, Gurjit Sandhu, Adina Robinson, Chistopher Scally, and Nicholas Teman (2015), “Resident-Attending Interactions that Achieve Entrustment and Progressive Autonomy in the OR, The Association for Surgical Education Annual Meeting, Seattle Washington.
Reddy Rishi, Gurjit Sandhu, and Adina Robinson (2015), “Teaching Across the Continuum: Variation in Rankings and Valued Teaching Components between Surgery Residents and Medical Students,” The Association for Surgical Education Annual Meeting, Seattle Washington.
Research Interests
Vaccine Hesitancy
Outcome-based medical research
Information processing under uncertainty
Medical Education
Conceptual knowledge
The formation of expectations
Attitude change
Committees
Member, Recruitment Committee for Marketing and Logistics Department, University of Tennessee, 2010
Co-Advisor, Global Leadership Scholars Master’s Thesis Committee for Brian Grant, 2013
Organizer Departmental Brown Bag
Review
Reviewer for the 2017 Winter Marketing Educators Conference
Reviewer for the 2016 Winter Marketing Educators Conference
Ad-hoc reviewer for Journal of Marketing, 2010-present
Reviewer for the 2015 European Marketing Academy
Reviewer for the 2014 Winter Marketing Educators Conference
Reviewer for the 2013 Winter Marketing Educators Conference
Reviewer for 2012 Society for Consumer Psychology Conference
Reviewer for the 2010 Winter Marketing Educators Conference
Honors
Goizueta Foundation Fellow, 2008
AMA-Sheth Foundation Doctorial Consortium Fellow, 2008
Sheth Fellow, Emory University, April 2007
INFORMS Marketing Science Doctoral Consortium Fellow, 2006 and 2007
Fulbright Scholar, 2002-2003
Teaching Experience
Marketing Strategy, 2015 University of Michigan-Flint
Integrated Marketing Communications, 2014-2016, University of Michigan-Flint
Consumer Behavior, 2010-2014, University of Tennessee
Integrated Marketing Communications, 2009, University of Tennessee
Professional Affiliations
American Marketing Association
Association of Consumer Research
Society for Consumer Psychology
INFORMS
