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Rodney Graeme Duffett

Cape Peninsula University of Technology, South Africa


Biographic information

Dr Rodney Graeme Duffett is an Associate Professor of Marketing at the Cape Peninsula University of Technology in Cape Town, Faculty of Business and Management Sciences. He holds a DTech in Marketing and he has been teaching marketing communication-related courses at undergraduate and postgraduate for over 20 years. Rodney has two decades of practical marketing communications experience working on a number of projects and campaigns in the South African advertising industry. He has authored and co-authored articles published in journals (several with impact factors); and reviewed papers for over twenty local and international journals. His main research interest relates to any form of digital interactive media and marketing communications. A selection of his academic work can be found at



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