Faculty

2015-2016 PhD in Economics, Faculty of Legal, Economic and Social Sciences (FSJESM), Cadi
Ayyad University, Marrakech
2007-2008 Research Master’s Degree in Economic Theory and Quantitative Techniques, (FSJESM),
Cadi Ayyad University, Marrakech
2005-2006 Bachelor’s Degree in Economics, (FSJESM), Cadi Ayyad University, Marrakech
2002-2003 High School Diploma in Accounting and Management Techniques, Med V High School,
Essaouira

Expériences professionnelles

2016-2018 Head of the Bachelor’s Program in Management Sciences, Hospitality, and Tourism
Head of the Part-Time Master’s Program in Management Sciences
Head of Master’s Programs (M1 & M2) specializing in Finance, Marketing, and
International Trade
Academic Coordinator for Continuing Education, Private University of Marrakech
2012-2016 Program Coordinator for the Joint Master’s Program (IAE of Toulouse) in Continuing
Education
Program Coordinator for the Joint MAE Master’s Program (University of Lille 1) in
Continuing Education
Coordinator of the Joint Professional Bachelor’s Program with the University of Lille 1
2010-2012 Adjunct Lecturer, Cadi Ayyad University
Tutor and Teaching Assistant, Faculty of Legal, Economic, and Social Sciences of
Marrakech (FSJESM)
Adjunct Lecturer, National School of Applied Sciences (ENSA)
 

Areas of Expertise

Fundamental
Competencies
 Organization and supervision of students’ activities (academic, logistical, and
administrative aspects)
 Adaptation of teaching methods and systems in line with pedagogical and
technological developments
 Coordination of the teaching team’s activities
 Updating and improvement of existing training programs
 Definition of teaching methods and educational tools for training programs
 Planning and implementation of cultural and sports projects and activities
 Design and development of training programs and course content
 Organization and management of exams, including recording and monitoring of grades
Field-Specific
Competencies
 Communication and development of partnerships and professional networks
 Development of collaborative relationships with the Ministry of Education, academic
institutions, schools, universities, and Grandes Écoles
 Preparation of strategic files and reports (e.g., educational partnerships) and
monitoring of the training offer

Teaching Activities 

Course Title Semester
Degree / Program
ESTE
Essaouira Higher School of
Technology
 Financial Analysis and Diagnosis
 Corporate Accounting
 Financial Planning
S3 University Diploma of
Technology (DUT)
 Project Management S3 University Diploma of
Technology (DUT)
 Insurance Techniques, Risk
Prevention and Managemen
S2 Bachelor’s Degree
 Financial Accounting
 Monetary Economics
S2 University Diploma of
Technology (DUT)
UPM
Private University of
Marrakech
 Microéconomics S2 Bachelor’s in
Management (1st Year)
 Macroéconomics
 Financial Mathematics
S3 Bachelor’s in
Management (2ndYear)
 Project Management and
Business Creation
S6 Bachelor’s Degree
 Stock Market Operations and
Portfolio Management
S9 Master’s in Finance
(Year 2)
EMSI
Moroccan School of
Engineering Sciences
 Project Management S9 5th Year Engineering
Program (IAII )
Conference Papers Accepted for Peer-Reviewed Conferences
JOUAY, Boujemâa. “CSR as a Lever for Innovation in Innovative Territories.”1st International Congress
on Innovative Territories: From Creativity in the City to the Creative City, Essaouira, February 26 – March 1,
2019.
JOUAY, Boujemâa. “The Moroccan Labor Market Facing the COVID-19 Pandemic Crisis.” National
Conference on Right to Work and Social Protection, Cadi Ayyad University, Marrakech, July 5, 2021.
JOUAY, Boujemâa. “Analysis of the Socio-Economic Effects of the Ecological Transition.”
International Congress on Climate Change: Climate, Security and Development – Challenges and
Opportunities for a Just Transition, Cadi Ayyad University, Essaouira, October 24–26, 2023.
JOUAY, Boujemâa. “Socio-Economic Inequalities and Social Justice in CSR Decarbonization Strategies.”
International Conference: Decarbonization as Climate Solutions for a Sustainable Future, Scientific
Committee Member, Essaouira, October 31 – November 2, 2024.
JOUAY, Boujemâa. “CSR Commitment as a Lever for Gender Equity: Mechanisms for Fair Leadership in
Tourism.” 8th Rendez-vous Champlain on Tourism, Marrakech, June 3–5, 2021.
JOUAY, Boujemâa. “COVID-19 and Tourism Recovery: CSR as a Catalyst for a Change of Model.”
4th International Conference on Tourism Research: Renewing Tourism in Post-Crisis Times – Between the
Right to Travel and Sustainability, Marrakech, October 10–12, 2022.

JOUAY, Boujemâa. “Territorial Resilience and Responsible Tourism: The Contribution of CSR in the
Transformation of Destinations.”
9th Sino-European Conference on Tourism, Interculturality and Intangible Heritage, Marrakech, October 30
– November 1, 2023.
JOUAY, Boujemâa. “The Role of Digital Technology in the Responsible Transition of the Tourism Sector.”
5th International Marrakech Conference on Tourism Research: Sustainable Solutions and Smart Innovations
– Tourism, Heritage, and Culture in the Digital and AI Era, Marrakech, November 12–14, 2024.
Publications in International Peer-Reviewed Journals
ECH-CHEBANY, M., JOUAY, B., OULAMINE, A., & EL GAREH, F. (2025). Corporate Social
Responsibility and Social Justice: Trends, Issues, and Theoretical Fragmentations. African Scientific
Journal, Vol. 3, No. 29, pp. 562–582
BRIBICH, S., ECH-CHEBANY, M., & JOUAY, B. (2025). Mapping the Link Between Learning from
Failure and the Pursuit of an Entrepreneurial Career: A Bibliometric Review. African Scientific Journal,
Vol. 3, No. 30, pp. 284–304.
Organization and Facilitation of Scientific Conferences and Events
 Member of the Organizing Committee and Moderator, “Labor Market Dynamics and Integration”, 1st
International Conference on Youth Socioeconomic Integration and Inclusion, January 20–21, 2023,
Marrakech.
 Member of the Organizing Committee and Moderator, “Post-COVID-19 Tourism: Lessons Learned?”,
4th International Conference on Tourism Research, October 9–11, 2022, Marrakech.
 Member of the Organizing Committee and Moderator, “Career Management for Women Leaders in the
Tourism Sector”, Rendez-vous Champlain on Tourism – Tourism and Gender Worldwide: Cross-Cutting
Issues and Local Specificities, June 3–5, 2021, Marrakech.
 Member of the Scientific Committee, International Conference: Decarbonization as Climate Solutions
for a Sustainable Future, October 31 – November 2, 2024, Essaouira.
 Member of the Organizing Committee, “Soft Skills and Universities in the Time of COVID-19: Which
Solutions for Which Challenges?”, International Conference, Cadi Ayyad University, May 23–24, 2022,
Marrakech.
 Member of the Scientific Committee, International Conference: Democracy & Development – Supporting
Social Sectors as a Lever for Socioeconomic and Environmental Growth in Africa, June 7–8, 2024, Béni
Mellal.