Dr. Ipek Itir Can is an Assistant Professor in the Department of Tourism Management, Faculty of Tourism at Anadolu University (Eski§ehir, Turkiye). She earned both her Bachelor’s (2017) and Master’s (2020) degrees in Tourism Management from Istanbul University, and received her Ph.D. in Tourism Management from Anadolu University in 2025. During her doctoral studies, she spent seven months as a Visiting Scholar at the University of Wyoming (USA) to conduct research for her dissertation. She also holds a second Bachelor’s degree in Recreation from Istanbul University (2025). Prior to her current appointment at Anadolu University, she served as a research assistant at Ni§anta§i University and Mardin Artuklu University. Her primary research interests include leisure studies, destination marketing, tourism technologies, and smart destinations.