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Strategic Marketing

 Registration Closed
 
60
Category
Course
Date
28 October 2019 - 01 November 2019
Venue
Romanian-American University - Bulevardul Expoziției 1B
București 012101, Romania
Number of seats
60
Seats available
No tickets left for this date

Course: Strategic Marketing

Teacher:

-  Nuno Almeida, Polytechnic of Leiria, Portugal

Date:

- 28.10.2019 - 01.11.2019 - 08:45-12:00, MBA Room

Working language: English

 

Programme for 4 days (12h)

Content of the teaching programme

 

Course: STRATEGIC MARKETING

 

  1. Strategic Marketing (Day 1, 3h)
    1. Market-driven strategy
    2. Corporate, business, and marketing strategy
  2. Markets, Segments, and Customer Value (Day 2, 3h)
    1. Markets and competitive space
    2. Strategic market segmentation
    3. Capabilities for continuous learning
  3. Designing Market-Driven Strategies (Day 3, 3h)
    1. Market targeting and strategic positioning
    2. Strategic relationships
  4. Planning for new products (Day 4, 3h)
    1. Innovation and new product strategy
    2. Crating an innovation culture

 

 
 

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