I enjoyed teaching a five day course at the Romanian-American University, which was made possible via the Erasmus+ mobility teaching program. The course was entitled “Marketing Communication Essentials” and exposed students to an introduction to Marketing Communication, Creative Strategy and Execution, Sales Promotion, and Experiential Marketing. The classes were very interactive and the st...

We found that Bucharest is a very interesting city with much to offer. George Ionescu offered us a heart-warm greeting and even took us out to lunch at an Italian restaurant in Bucharest, where the cuisine and meal were impressive. He also provided a short tour while reflecting on some of the history of the area. My wife and I further explored ‘Old Town’ and were even able to tour the Natio...